In the age of sustainability, the influence of marketing on changes in consumer behaviour is becoming key, whether in terms of the transformation of business models, modes of governance, changes in consumption patterns, or the transformation of the marketing function, its practices, and marketing strategies (e.g. objectives, indicators, culture).
The proliferation of ‘fads’ and proposed managerial innovations is driving the way in which many companies are trying to adopt new approaches, which are often wholly unsuitable for their managers and teams.
Digital technology is responsible for a growing proportion of greenhouse gas emissions and has also negative social and societal impacts.
Today, a company’s performance can no longer be conceived and measured exclusively in terms of financial performance.
Property assets account for almost 45% of energy consumption in France, making them a priority target for decarbonisation strategies. These are currently based on the Energy Performance Diagnosis (‘DPE’, or energy label), which does not reflect the actual consumption and emissions of buildings.
