AI* and NLP* in the service of CSR
The proliferation of data (news, social networking, company reports, and press releases) has become a major challenge for CSR experts and decision makers in terms of extracting and interpreting key data.
The proliferation of data (news, social networking, company reports, and press releases) has become a major challenge for CSR experts and decision makers in terms of extracting and interpreting key data.
In the face of climate disruption, insurers need to know exactly what weather-related disasters (e.g. drought, hurricanes) they will have to deal with in order to anticipate the costs and consequences for their business.
Climate risk has now been clearly identified as a risk to be taken into account in banks’ capital requirements.
Faced with increasingly frequent changes, managing the cultural aspect of a company (e.g. values, shared symbols, history, individual, collective and managerial behaviour) is essential for optimising long-term transformation strategies.
In the age of sustainability, the influence of marketing on changes in consumer behaviour is becoming key, whether in terms of the transformation of business models, modes of governance, changes in consumption patterns, or the transformation of the marketing function, its practices, and marketing strategies (e.g. objectives, indicators, culture).
The proliferation of ‘fads’ and proposed managerial innovations is driving the way in which many companies are trying to adopt new approaches, which are often wholly unsuitable for their managers and teams.