Responsible digital technology
Digital technology is responsible for a growing proportion of greenhouse gas emissions and has also negative social and societal impacts.
Digital technology is responsible for a growing proportion of greenhouse gas emissions and has also negative social and societal impacts.
Today, a company’s performance can no longer be conceived and measured exclusively in terms of financial performance.
Property assets account for almost 45% of energy consumption in France, making them a priority target for decarbonisation strategies. These are currently based on the Energy Performance Diagnosis (‘DPE’, or energy label), which does not reflect the actual consumption and emissions of buildings.
Platformisation marks the transition from an economy centred on products to one centred on digital intermediaries, and many companies are using it as a lever for development and a new business model.
Since the 2008 financial crisis, the ability of banks to withstand negative shocks affecting the quality of their assets has been a key concern for the authorities, regulators, and executives.
In the age of sustainability, the influence of marketing on changes in consumer behaviour is becoming key, whether in terms of the transformation of business models, modes of governance, changes in consumption patterns, or the transformation of the marketing function, its practices, and marketing strategies (e.g. objectives, indicators, culture).